Afiches de película: entre el espectador y la pantalla cinematográfica. Tres casos en el cine chileno contemporáneo.

The movie poster responds to the logics of the advertising field. Yet, its way of mediating between the spectator and the product that it advertises —an audiovisual work consisting of hundreds of images— make it a complex cultural product and allows us to analyze it using the notion of intermediality, as the inscription surface for signs that migrate from the screen to the printed poster. This article explores the posters of three contemporary Chilean films viewing them as the symptomatic expression of a social, historical, and aesthetic gaze.

DOI: http://doi.org/10.47725/RAV.030.05

Palabras Claves
movie poster
intermediality
movie screen
frame
spectator.
Autor
Carlos Barboza Bascuñán.
Diseñador gráfico por la Universidad de Chile. Magíster en Estudios de la Imagen por la Universidad Alberto Hurtado. https://orcid.org/0000-0003-4441-8567
Recibido
Aceptado
Revista de Antropología Visual - número 30 - Santiago, 2022 -1/16 pp.- ISSN 2452-5189